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Adobe launches its biggest Creative Cloud suite ever

Bryan Lamkin, Adobe EVP and GM, unveils the next generation of Creative Cloud at Adobe MAX show

LAS VEGASAdobe Systems Inc., on the first day of its latest annual Adobe Max conference, revealed what CEO Shantanu Narayen called the largest update yet to its signature Creative Cloud service, including four new programs – Adobe XD, Adobe Dimension, Adobe Character Animator, and Adobe Lightroom Creative Cloud (a program distinct from the original Lightroom, which will now be called Lightroom Classic) – and dozens of new features.

“At Adobe we’ve always worked to remove technology barriers to human creativity and connection, because we believe fundamentally that every one of us has a story to tell,” Narayen told the 12,000-strong audience during his opening keynote. “We’re entering a new era of art and invention that’s powered by technology that we think is staggering in its size and its scope, and we want to empower professionals like you to do things that were never possible before – faster, more intuitive, and with better results.”

“But we also want to make creativity more accessible and more intuitive to individuals who aren’t professionals, whether they’re students, whether they’re office workers, or people who simply are looking for a better way to communicate,” he added.

Many of the new features incorporate the company’s artificial intelligence (AI) platform, Adobe Sensei, including:

“We’ve been focused on continuously improving all the tools and applications that you all rely on every single day,” Adobe CTO Abhay Parasnis told the crowd during his portion of the keynote. “We are thrilled to be able to put these applications in your hands, and we can’t wait to see what you create with them.”

The new applications, the majority of which had previously been in beta but were officially released this week, include:

“Technology and photography continue to evolve, and even more photos are being captured across a wide variety of devices,” Adobe senior director Maria Yap said during her portion of the keynote. “Much as we love Lightroom, it was developed for a desktop-centric photography workflow, and we need a more flexible system across more devices.”

All Creative Cloud updates revealed on Wednesday are available now, and though Adobe mentioned a North American price increase for Creative Cloud subscriptions, an Adobe executive told ITBusiness.ca the increase would not apply to Canada.

You can visit Adobe’s website for more details on the new Creative Cloud updates.