Ahead of the release of its latest quarterly earnings report on Friday, smartphone maker BlackBerry has closed a deal to that should put a dent in its surplus inventory of Z10 smartphones.
BlackBerry announced that automaker PSA Peugeot Citroen will deploy 10,000 BlackBerry Z10 smartphones for its operations in France and Spain, and is migrating to BlackBerry’s enterprise mobility management (EMM) solution, BlackBerry Enterprise Service 10 (BES10).
“BlackBerry 10 is the best mobility platform for us in terms of integration, security, connectivity and price,” said Eric Marchand, head of telecom at PSA Peugeot Citroen, in a statement. “Every day, our employees need to share and access confidential information so it’s critical that we have the most secure and user friendly smartphones. With BES10, we are assured that the confidentiality of our information is maintained while also ensuring that Peugeot’s employees can enjoy the best experience for personal as well as professional use.”
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According to the automaker, it choose BES10 for its end-to-end security, simplified integration with existing IT systems, and numerous enterprise applications. BlackBerry claims over 30,000 BES10 commercial and test servers installed around the world to date, noting its EMM solution supports iOS and Android smartphones as well as BlackBerry devices.
The American consumer appears to be the only group that doesn’t understand the phrase “mobile data security”…..or don’t care.