October 26, 2009
Four Ways VARs Can Build Their Brands
The VAR Guy
Heather K. Margolis offers tips on how VARs can better brand their business.
“When people see your website, your LinkedIn profile, your twitter account they need to know in three seconds or less what value you are going to provide to them. Make it simple and if you’re name is not, you need to overcompensate everywhere else.”
Free: The New MSP Strategy?
MSPmentor
Joe Panettieri offers his thoughts on vendors extending free offerings to their respective partner communities.
“Free can be a great way to generate buzz and engage partners/customers. But at some point, you need to convert many of those free folks into paying clientele. Some businesses have done a remarkable job converting free audiences into paying customers – the prime examples including Google (free search to paid search) and Red Hat (free Linux to subscription Linux). But free can also kill a company.”
BlackBerry Bold 9700 announced, launching globally starting next month
Engadget
Chris Ziegler shares some details about RIM’s new BlackBerry Bold 9700 smartphone device.
“The new model gently massages the original Bold’s time-tested formula by moving the camera up to 3.2 megapixels, giving the screen another 40 lines of vertical resolution (480 x 360, up from 480 x 320), and shipping with the brand new BlackBerry OS 5.0 out of the gates. RIM isn’t announcing specific carrier availability, but they’re teasing that it’ll be coming on ‘carriers around the world’ starting in November.”