According to Symantec Corp.’s most recent worldwide survey titled, Green Data Report 2007, almost half of all Canadian data centers have gone green, but the report shows those outside of the country are still lagging behind when it comes to adopting green practices and products.
The report was conducted in September by Symantec as a supplement to its previously released 2007 study around the State of the Data Center. The survey consisted of responses from over 800 data center managers across 14 different countries, representing Global 2000 companies, other large companies, as well as public sector institutions. Sean Derrington, director of storage management for Symantec, said that although 71 per cent of the companies that responded are considering the move towards adopting a green strategy, roughly half (46 per cent) are in the discussion, planning or trial stage, whereas only 14 per cent of them have actually started to implement one.
“The thing with green initiatives is that they are challenging to implement,” Derrington said. “Companies are looking towards things such as server consolidation to server virtualization, to replacing old equipment with more energy efficient products, and the list goes on,” he adds.
And it’s not just that companies want to be more environmentally sound that has caused some companies to move towards becoming green. Derrington says it’s also due in part to the increasing cost of electricity that has forced data centre managers to re-evaluate moving towards energy efficient solutions. Other factors also attributing to a move to a greener environment also include cost savings benefits as well as pressures to maintain business service level agreements.
The adoption of green practices and products also varies from region to region, with only about 29 per cent of companies in the U.S. having them, whereas the Asia-Pacific and Japan (APJ) regions account for about 60 per cent and around 55 per cent of companies in Europe have green policies in place.
Derrington says the green movement that companies are just now starting to take notice in, is a great opportunity for anyone involved in the channel, especially for those who deal in Canada, where the report found almost half of all Canadian organizations have some sort of green policy in place.
“As IT organizations are starting to discuss and are beginning to embrace this initiative, there’s a real opportunity for the channel on how they can help make companies [greener],” he said.
While respondents stated various approaches on how they are doing their part to become green, server consolidation, server virtualization and replacing old equipment with energy-efficient products were the top three.
Derrington also said software plays a key strategy in the green corporate movement. He mentions data centers that have green policies in place are more likely to also implement server virtualization, server consolidation, data deduplication, or storage virtualization, just to name a few practices.
He says from Symantec’s end, the company is working to become green by reducing the amount of physical packages it produces and replacing it with electronic methods, such as delivering license keys to customers electronically.
Symantec’s Veritas line up of storage products, Derrington mentions, are excellent solutions for the channel and businesses to take advantage of. Symantec, he says, is currently looking at ways to help its customers better improve their storage utilization anywhere from 30 per cent, all the way up to 80 per cent. Moving forward, he says Symantec will continue to focus on the delivery of additional capabilities associated with its Veritas data center software by improving tiered storage and server consolidation methods.
While there’s still work to be done with businesses and the whole green movement, Derrington says every organization can do their part to help.
“Every organization can look at things like the packaging for their products,” he advises. “They can look at moving to electronic as opposed to manual and companies can also ask vendors, such as hardware, to develop products that are more environmentally friendly.”