August 13, 2008
At the heart of Intel’s Core i7, some branding issues live on
IT World Canada
Shane Schick reports on Intel’s newest chipset, named Core i7 which is to be introduced next year.
“Core i7 will be aimed at high-end desktop customers. A year ago, that would have meant Intel would be promoting the chip, the chipset and other associated technologies under the vPro brand, which it was using for its business customers. Recently, however, Intel admitted it will be de-emphasizing the vPro name. That may be a mistake, because even if vPro didn’t catch on with OEMs, the idea of emphasising the overall collection of chip technologies may give Intel more bang for its marketing buck than to focus on the chip itself.”
Dell still wants to get paid every time you say “cloud computing”
Valleywag
Alaska Miller provides an update as to where Dell currently stands with its attempt to get a trademark on the term “cloud computing.”
“The U.S. Patent and Trademark Office recently reversed its decision to grant a “Notice of Allowance” – a written notification that a specific mark has survived the opposition period following publication – and is reviewing Dell’s request once more.”
Is AMD getting ready to split?
ZD Net
Adrian Kinglsey-Hughes includes here what TG Daily has reported about rumours of AMD being split into two companies – Asset Light and Asset Smart.
“It is widely expected that Asset Light will part AMD into two companies – one that is led by newly crowned CEO Dirk Meyer and a focus on the development of chip technologies and a manufacturing arm that will take over AMD’s fabs. Our sources indicated that critical decisions are being made at this time and the official announcement of Asset Light and Asset Smart will be made next month.”