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February 2018
Five things you need to know before becoming a Channel Chief
Five things you need to know before becoming a Channel Chief February 8, 2018 1:00 - 2:00 pm ET Channel leaders are accountable for indirect sales motions and scaling their business through strategic partnerships that could consist of hundreds and possibly even thousands of companies. This role has become so strategic to technology companies that it has its own title: Channel Chief. This position is now considered a C-level role, with equal weight to the sales leaders of a company. But,…
Find out more »April 2018
Attracting Women to Sales Workshop
Do you look around your organization and wonder why there aren't more women on your team? Women have the characteristics and skills that make them natural fits for sales: the ability to build trust; nurture relationships; and listen and provide recommendations, but they represent only 39% of the workforce in sales generally and less in the technology sector.
Find out more »May 2018
Annual General Meeting
This meeting is open to associate members and members with any level of membership. This meeting will include a one hour workshop on a topic based around one of the eight pillars of the Pathways certification program. 5:00 PM - 6:30 PM - Reception - A wine and cheese reception featuring an opening guest speaker (10 min). This is an opportunity to mix and mingle with the C4 community.
Find out more »June 2018
To, Thru and With: How two leaders from very different sized companies see channel marketing.
Whether you are multi-national with a legion of partners or a five-man operation looking to scale by developing your first channel, there are foundational best practices in channel marketing that can help maximize growth opportunities. As the channel player responsible for marketing, you'll need to understand the challenges and opportunities that go with marketing to partners, marketing thru partners, and marketing with partners. Each of the three strategies has different goals, and requires different tactics to succeed. Join Fawn Annan, Chair of the Canadian Channel Chiefs Council,…
Find out more »April 2019
Top 100 Solution Providers Workshop and Gala
C4 is a proud sponsor of the Top 100 Solution Providers workshop and gala Join us Wednesday, April 24, 2019 for networking, education and a celebration of channel excellence. A special Channel Building workshop hosted by C4 President Corinne Sharp begins at 4:30 p.m. with presentations by Veeam, Avaya and ITWC. The gala and awards ceremony gets underway at 6 pm. Look for the C4 table to get your chance to win a flight in a hot air balloon. Venue: Paramount…
Find out more »June 2019
C4 Channel Marketing Dinner
Channel Marketing - Doing More with Less This is our third channel marketing dinner focused on the profession of Channel marketing. Our discussion will focus on the tips and tricks available for making the most of thin budgets, lean teams and great partnerships. The discussion will be led by C4 Chair Fawn Annan and C4 President Corinne Sharp. This meeting is open to individuals with channel marketing responsibilities within the C4 board, member companies and special guests. Seating is limited,…
Find out more »July 2019
Managing a Canadian channel business in a multinational environment
Channel managers in subsidiary organizations walk a fine line. How do you balance the sales goals of the local team with the overall global corporate direction? It’s a classic channel challenge: local versus global. It can be particularly tricky when global executives aren’t familiar with the ins and outs of the Canadian market. If you face this dilemma, you’re not alone. On July 11, join a Steve White, Vice President for the Channels and Alliances Team at IDC, for a…
Find out more »December 2019
Board & General Meeting
The Canadian Channel Chief Fall meeting. The meeting will start at 12:30 pm with a light lunch. The Board meeting and strategy discussions will be followed by the general meeting and workshop. Networking will follow.
Find out more »C4 Marketing Professionals Dinner
This is an opportunity for Channel Marketing Professionals to gather together for an evening of dinner and discussion with their marketing peers. Around the table, we will be exploring Digital Discovery and how to engage your partners in the process to scale both your businesses. Digital Discovery is redefining leads and focusing marketing efforts in sometimes unfamiliar areas. What is it really? What are the new best practices? How do you engage partners to join you in the effort? These…
Find out more »January 2020
C4 CIO Insider: Christine Day, Questrade | Arlene McDonald, Farrow
The CIO Insider Breakfast Series features an intimate behind the curtain perspective from some of Canada’s top technology leaders. Our next breakfast will feature two leading CIOs: Christine Day of Questrade and Arlene McDonald of Farrow Christine Day As an entrepreneurial C-suite executive with a unique background in capital markets and information technology, Day has played a significant role in steering Questrade from start-up to the fastest-growing independent Canadian online brokerage and a Deloitte “Best Managed Company” for seven consecutive…
Find out more »PATHWAYS: PROFESSIONAL DEVELOPMENT
There is strong recognition among the channel community that channel professionals require a unique set of skills. C4 is currently developing an accreditation program which will ultimately result in a designation for individuals who have completed specific educational modules. In addition, C4 provides ongoing professional development through courses designed to further augment skills and knowledge including updates on trends and new solutions, personal skills, technology developments, and more. Learn More About Pathways