Channel Chiefs Council

The Canadian Channel Chiefs Council (C4) is the voice of technology channel professionals in Canada. Membership consists of IT vendors, solution providers and distributors that are on the front lines of solving major IT business challenges. These professionals are responsible for developing long-term profitable strategies for channel partners along with innovative solutions that provide a return on investment for customers. C4 is dedicated to advancing the growth of channel professionals through education, research, events, and advocacy.

C4 is incorporated under the Canada Not-for-Profit Corporations Act and governed by a volunteer Board of Directors. It is affiliated with Computer Dealer News(CDN), a media property of IT World Canada.

Mission
To become the “voice” of the Canadian technology channel by:

Increasing awareness about the importance of the Channel Chief role
Accelerating the career path of channel professionals through education and accreditation
Collaborating in the development and exchange of best practices
Facilitating the alignment of ICT vendor goals to those of the overall solution provider community
Providing mentoring and networking opportunities
Facilitating research
Promoting collaborative social exchanges
Advocating on behalf of the Channel.

Vision
To become the leading North American association which supports the economic growth of the IT industry through:

professional development and advancement of accredited Channel Chiefs
establishment of industry standards (a rating system for vendor organizations and their channel programs).