The buzz is growing around Wednesday’s launch of the BlackBerry Z10, Research in Motion‘s next-generation smartphone featuring its new BlackBerry 10 OS, and representing a perhaps final opportunity to turn the fortunes of the struggling Waterloo, Ont.-based smartphone giant around.The online buzz has been growing for weeks, and it got a big boost Monday from influential U.S. gadget blog Gizmodo, which declared the device hotter than Apple’s iPhone, the device that has figured in much of RIM’s recent misfortune.
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Writes Gizmodo‘s Jesus Diaz:
I’ve always hated BlackBerry phones. Disgracefully ugly bricks they were-until the BlackBerry Z10. The BlackBerry Z10 is hot. Truly beautiful, elegant hardware.
Gizmodo also has comparative photos of the iPhone and the BlackBerry Z10, and side by side it does look like a very attractive alternative.
If RIM is to begin a turnaround with the Z10, online buzz will be important. And it looks like they’re off to a strong start. More pictures here.