May 31, 2010
MSPs: Promote YOUR Brand Whenever Possible
MSPmentor
David Bellini shares some advice on how partners can better brand their businesses.
“There are many ways to brand your business: website, business cards, brochures, social media, and more. One opportunity you may have overlooked is ON the products and services you provide. Are you driving your brand or are you allowing vendors to promote themselves to your clients? There are plenty of white label solutions available for you to rebrand with your own logo and colours; make sure you take them into serious consideration when you are choosing the suite of solutions for your IT practice. Choose channel friendly white label offerings, which allow you to build YOUR brand and protect your clients”
Co-Marketing Dollars: Partner Programs Meet Social Media
The VAR Guy
Heather K. Margolis discusses why social media tools are so important in helping to spread news about marketing events and campaigns.
“LinkedIn should play a huge part in any campaign you are funding. Do your partners know how to use it? Make sure you have the resources to hand them so they can post out events, promotions, e-mail campaigns through LinkedIn. It can be a webinar or a ‘how-to’ guide but it has to be something they can use over and over again.”
Samsung rolls out P80 and P30 laptops, NB30 Pro netbook
ZD Net
Rachel King describes some of Samsung’s latest notebook products.
“Samsung has unveiled their 2010 lineup of portable computers targeted towards a professionally-minded crowd. The new releases consist of the P80 Premium series and P30 Essential series, plus the NB30 Pro netbook. Both the P80 and P30 laptops are available with two possible display sizes with a 1,366 x 768 resolution: 14-inch (P480, P430) or 15-inch (P580, P530). All of the new devices have been built with a focus on connectivity and security, but also with a durable design if business users plan on taking these computers out of the office often.”