MX Logic, a Denver-based managed security service provider, has extended its PartnerFocus Program to now include its Marketing On Demand and migration assistance tools and services to make it easier for partners to do business with them and their customers.
The program enhancements were announced last week and Pete Kanna, executive vice-president of sales and support at MX Logic, says the Marketing On Demand tools were created as an extension to the company’s Sales On Demand offerings, which are also included in the partner program.
“Our partners have loved our Sales On Demand program,” Kanna said. “Our channel sales specialist team pursues and helps to close leads for partners without (taking) their commission. Marketing On Demand is an extension of this because we’re now helping partners build a marketing program with tools we provide to them.”
Included in its Marketing On Demand offering are Web and press release templates as well as artwork, quotes and other relevant data needed to execute a marketing campaign.
To coincide with the launch of these tools, MX Logic, Kanna says, has also made available, Telemarketing On Demand, to help its partners generate leads.
Kanna says MX Logic’s global partner community is almost at the 1,100 mark, with the majority of its partner base working in the U.S. Of those, he says over 150 partners are from Canada, a number that continues to grow.
“When we’re attacking the channel, we generally break things into three different ideal channel partner areas,” Kanna said. “These include distributors, VARs and software-as-a-service providers. We’ve been dedicated to the channel and in doing so, we’ve beefed up our partner development personnel team.”
MX Logic’s solution portfolio spans across four product lines and includes e-mail defence service solutions, disaster recover services, message archiving and Web defence service solutions. Its products are currently being offered in Canada by distributors, Alternative Technology and Ingram Micro.
“We’re the enabler and we help our partners help themselves,” Kanna said. “We provide a platform to the services and solutions they sell to their customers. We don’t look at going after their customers. Instead, we look at our partners as our customers and we treat and handle all of them differently because each one is unique,” he added.
According to Ken Totura, vice-president of channel sales at MX Logic, depending on which level a partner is in, margins for partners range upwards of 30 points. Kanna said partners can also up sell and can layer on top of other MX Logic services to see greater revenue payback as well.
“We want to further penetrate into Canada this year,” Kanna said. “With our new program enhancements, we want to enable our partners to create enriched customer experiences and we want to keep our partner program rich for our partners.”