Add another acquisition to the long list of companies acquired by Oracle Corp. (NASDAQ: ORCL) with the news Wednesday that it has agreed to acquire Eloqua for US$871 million.
Based in Vienna, Va., Eloqua develops marketing automation technology that analyzes a potential customer’s online behavior so they can me more effectively marketed to.
According to a report from PC World, the deal builds on Oracle’s previous acquisitions of Virtue and RightNow and will allow the vendor to build out a set of marketing automation software centered on the “customer experience.”
What Oracle is buying for its $871 million.
Eloqua’s board has approved the deal, which is expected to close in the first half of next year.
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