Tech Data has a brand new identity
Tech Data was founded by Steve Raymund 43 years ago in Clearwater, Fla. In that time, not…
Michael Dell unveils new brands for Dell/EMC
LAS VEGAS – Speculation has been rampant since Dell announced its acquisition of EMC late in 2015…
Is it time to re-brand your MSP business?
With virtual CIO services becoming an increasingly popular option to managed service providers (MSP), many are taking…
How to generate demand for your brand
I am a firm believer in LinkedIn as a marketing tool. Recently, however, LinkedIn has added a…
Lenovo is killing the Motorola brand, albeit slowly
It’s time to say “Goodbye Moto.” The brand that once dominated the handheld market is finally meeting…
Logitech rebrands itself; drops “tech” from name
After 30 years in business as Logitech, the Switzerland-based computer peripherals manufacturer has given itself a makeover.…
McAfee brand will be phased out by Intel
McAfee, a security brand that was established in 1987, will no longer exist in the marketplace. Intel…
Distributor launches a marketing agency
Palm Springs, Calif. – The IT industry has basically accepted that solution providers, as a whole, are…