Newsroom

Karen Rowden has served as Canadian Marketing Manager for Epson since November 2012. She is responsible for increasing Epson brand awareness and market share by leading marketing strategy, program development, and execution in Consumer and Commercial channels. Prior to joining Epson, Karen was the Manager of North America Retail Marketing with Advanced Micro Devices. CDN… Read More »C4 board member profile: Karen Rowden

Hanif Mawji manages the Commercial/Enterprise business for AMD in North America, specifically working with organizations in the Commercial, Enterprise and Public Sector(s). With 15 years of experience in IT, Hanif promotes the benefits of AMD technology as a choice to enable competitive IT infrastructure. In addition to working with end-user organizations, Hanif’s commercial responsibilities include… Read More »C4 Board Member profile: Hanif Mawji, AMD

NPD Analyst Michael O’Neil contends we overdue for a recession. In a 30-minute talk at the Septemeber 2019 c4 General Meeting he suggested Board members could mitigate the potential damage by embracing digital transformation. But Digital transformation is not easy,  and as you will read in the attached workshop report, C4 members identify very different… Read More »Learning from Past Recessions: A workshop report

Nineteen senior executives from across Canada’s tech community have renewed their commitment to the development and professionalization of the Channel with their recent appointment to the Canadian Channel Chiefs Council (C4) Board of Directors for 2020. “By tapping into the experience and enthusiasm of our Board, we not only offer the premier accreditation program for… Read More »Canadian Channel Chiefs Council announces Board of Directors for 2020

By Alex Coop Managing Editor ITWC There was no shortage of strong case studies at this year’s Channel Innovation Awards that reflected the important role channel partners play in an organization’s digital transformation. But with an overdue recession looming over the country and the rest of the world, Michael O’Neil, senior channel consultant for NPD Group,… Read More »Digital Transformation: A crowded lifeboat?

Deanna Thomson, the recently retired Channel Chief for Dell EMC, was presented a Lifetime Achievement Award at the 2019 Women in the IT Channel Recognition Luncheon. ITWC Managing Editor Alex Coop spoke with her about her career. The signs were there from the beginning. Twenty-five years ago, Deanna Thomson found herself on the top floor of… Read More »Deanna Thomson presented Lifetime Achievement Award

How do you deal with a corporate head office that doesn’t seem to understand the Canadian market? It’s an ongoing challenge for Canadian channel managers in multinational companies. Now, IDC research has uncovered the best practices to address the situation. It’s called the “glocal” (global versus local) problem,” Steve White, IDC Vice President, Channels and… Read More »Tips for managing the Canadian channel in a multinational company

IDC’s Steve White recently got a friendly reminder about how far the channel partner community has come when he interviewed an executive and asked him to fill out a questionnaire. One section, about partner types, drew an interesting reaction. “I gave him a list of partner types. He looked at me and asked, ‘Did you write… Read More »MSP? VAR? Who cares! It’s about what you can do, not what label you fall under, says IDC analyst

The year-long process of splitting Hewlett-Packard in two is well behind us, and the half focused on HPE servers, storage, network related solutions, relies on the partner community extensively. HPE provides expertise around traditional on-premises IT and hybrid cloud, and its channel business is led by Zachary Dickson, HPE’s channel chief, who’s worked in the… Read More »Get to know your C4 Board member – Zack Dickson, HPE

  Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan.  That would seem to go without saying, but HomeEquity Bank CIO Alizabeth Calder told a recent meeting of the Canadian Channel Chiefs Council that she is constantly amazed how frequently sales representatives show… Read More »Getting and keeping the attention of a CIO