The wait is almost over for the next edition of Microsoft Dynamics CRM, the vendor’s flagship customer relationship management software. Microsoft said Tuesday that the new edition will be available this fall.
In keeping with Microsoft’s two-track licensing and distribution strategy, two flavours of the offering will be available: Microsoft Dynamics CRM Online Fall ’13 in the cloud, and Microsoft Dynamics CRM 2013 for those that prefer an on-premise instillation. According to Microsoft, the new edition will include support for more mobile devices, a “faster” and “more fluid” user interface, and enhanced social collaboration capabilities.
“Customers don’t want to be sold to anymore. They are knowledgeable and are interacting with their social and professional networks to make their buying decisions. They expect businesses to help them make the most informed choice,” said Bob Stutz, corporate vice-president of Microsoft Dynamics CRM, in a statement. “Microsoft Dynamics CRM helps people connect with these customers in a way that is personal — giving them the information they need to choose the right solutions, engage to drive sales and nurture relationships to deliver amazing experiences.”
The 2013 offering includes new mobile client applications for iPad and Windows 8 tablets, and touch-optimized mobile experiences for Windows Phone 8, iPhone and Android phones are expected shortly after launch. Yammer, Lync and Skype have also been integrated into the platform.