With the fall approaching sooner than many would like, the return of trade show season is just around the corner. With that in mind, Lisa Arthur shares some tips for a better trade show experience with Forbes.com.
(Click here to read “It’s Time To Innovate the Trade Show Experience)
The trade show component of conferences seems to have been making a comeback of late, after a few slow years during the economic downturn. Will you be exhibiting this fall, and how do you make your booth stand out from the crowd?
Author: Jeff Jedras
A veteran technology and business journalist, Jeff Jedras began his career in technology journalism in the late 1990s, covering the booming (and later busting) Ottawa technology sector for Silicon Valley North and the Ottawa Business Journal, as well as everything from municipal politics to real estate.He later covered the technology scene in Vancouver before joining IT World Canada in Toronto in 2005, covering enterprise IT for ComputerWorld Canada. He would go on to cover the channel as an assistant editor with CDN.His writing has appeared in the Vancouver Sun, the Ottawa Citizen and a wide range of industry trade publications.
