IBM aims to end siloes with new One Channel Team
LAS VEGAS – IBM worldwide channel chief Marc Dupaquier has re-organized Big Blue’s channel organization to take…
D&H Canada’s marketing offering is completely free
Technology distributor D&H Canada has announced a marketing program that offers partners a resource library of marketing…
IBM partner program focuses on selling, social insights
IBM has enhanced its partner program to provide training and support geared towards bolstering sales on the…
Mitel shifts from revenue to value-based rewards program
Unified communications solutions company Mitel Networks Corp. is rolling out a comprehensive revamp of its partner program…
Making marketing a competitive advantage for partners
LAS VEGAS – The theme of Hewlett-Packard Co.’s annual Global Partner Conference (GPC) is driving growth, and…
The lip service given to marketing
Sometimes talking customers into “doing the right thing” is as tough as communicating with horses. 3D was…
Tech Data Canada marketing director makes a big bet
Last week Tech Data Canada launched a new marketing initiative for the channel called TDEngage. What makes…
Tech Data boosts marketing effort in Canada
Tech Data Canada has developed a marketing suite for solution providers aimed at delivering business leads. Called…
Distributor launches a marketing agency
Palm Springs, Calif. – The IT industry has basically accepted that solution providers, as a whole, are…
SAP’s marketing shift gets mixed channel reaction
SAP is overhauling its marketing systems and increasing investment, but not all partners welcome the shift to a channel-lead model
Big Blue revamps co-marketing programs with $100 million investment
Believing enabling efficient and speedy partner markerting is crucial, IBM has launched a redeveloped co-marketing program
Video: CDN’s Channel marketing roundtable
We’ve gathered four channel leaders and asked them to share their secrets for marketing success