Lynda Partner: Pythian’s trailblazer
CDN 2016 Women of the IT Channel honouree Lynda Partner unlike most woman in the IT channel wanted…
Cisco tells channel partners to own the story
MONTREAL – One day before the start of the Cisco’s Worldwide Partner Summit, the networking giant host…
Selling security to C-Suite buyers
LAS VEGAS – Historically security selling strategies were predominantly based on the FUD factor – fear, uncertainty…
Marketing just turned IT upside down
Years ago, the CEO of a very successful client announced he was going to spend a week…
Latest c-suite opportunity for the IT channel: the CFO
LAS VEGAS – In recent years IBM Corp. has been encouraging its partners look beyond the IT…
Xerox is building a sarcasm detector? That’s a great idea
If there’s one thing citizens of the modern age know, it’s hard to detect tone in an…
IBM’s Digital Marketing Network includes Google, CrowdTwist
Targeting the chief marketing officer (CMO) and those running marketing for businesses, IBM Corp. has launched the…
The CMO and the CIO: Collaboration best practices that drive growth
A study by IT World Canada and the Canadian Marketing Association for IBM Canada looks at best…