LaLaa Comrie

  Before you reach out to a CIO – or any tech leader – to pitch your product or service, you need a plan.  That… Read More »Getting and keeping the attention of a CIO

By Corinne Sharp President Canadian Channel Chiefs Council At the Canadian Channel Chiefs Council (C4) we wrestle with the many business issues that channel leaders face… Read More »Channel Enablement Part 1: CAM as a Sales Manager

Beverly Barrett is director of channel management at Echoworx. Echoworx is a recognized leader in secure digital communication. Its flagship solution, OneWorld Enterprise Encryption, makes… Read More »Beverly Barrett explains why Channel partners must remain relevant to their customers

Tara Fine is a channel chief at VMware Canada. VMware software powers some of the world’s most complex digital infrastructures. The company’s compute, cloud, mobility,… Read More »Tara Fine shares her advice for young up-and-comers in the channel

Rita Loncar is a channel leader at Veritas Technologies. Veritas helps businesses accelerate their digital transformation by solving pressing IT and business challenges including multi-cloud… Read More »Get to know C4 board member – Rita Loncar

Microsoft channel partners work in conjunction with Microsoft to resell its products and services, often with customizations specific to each individual buyer. In addition to… Read More »Suzanne Gagliese is the vice-president of One Commercial Partner at Microsoft Canada

Sometimes with people who make it to the top of their profession, it’s easy to overlook the long and winding road they had to take… Read More »What can be done to make the channel ecosystem even stronger?