LAS VEGAS — In a conference full of admissions, McAfee’s executive vice-president of global sales, Steve Redman added one more. He told the audience at the Focus conference that McAfee took its eye off the ball and let Kaspersky and Palo Alto Networks win in the lower end of the market and more specifically in firewall security.
“They came out of nowhere,” Redman said.
He doesn’t believe it will happen again in 2014 and one of the reasons for this large assumption is that a new technology McAfee is bringing to market to control the spread of advanced malware.
Called McAfee Advanced Threat Defense appliance, this new product attempts to go beyond single-feature, static analysis sandboxing to address finding the source of the malware, freezing it in the network and fixing it in real time.
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“Customers say they have found malware and they say what do I do with it? Do we freeze it or do I fix it,” Redman said.
According to him, the difference is in the comprehensive threat protection it provides from a global perspective. The product is currently in beta now.
McAfee is positioning this as a form of prevention for malware that can get through anti-virus, file reputation defence, emulation engines, and advanced sandboxing.
“But this new technology does freeze it and fix it in real time. It’s the only technology in the advanced malware detection space that can find it, freeze it and fix it at the same time,” Redman said.
The McAfee Advanced Threat Defence and McAfee Real Time products are part of the company’s Security Connected framework. The products are schedule to be released in Q4 of this year.