With Ross Allen as general manager of security vendor McAfee’s (Nasdaq: MFE) Canadian operations, partners know someone who knows the challenges of the channel. Allen is a former president of InfoStream Technologies, a Richmond Hill , Ont.-based systems integrator, and came to McAfee after positions with EMC and Copan Systems.
Allen says he wants to encourage partners to drive “deeper nails” with their clients, and show how they can really add value to the customer engagement rather than just being resellers. In this installment of the CDN Newsmakers Series, Allen says relying on the channel to help him build-out McAfee’s footprint, particularly given the often diverse regional needs of the Canadian market.