Hashtag Trending – Tesla being sabotaged, Uber tests new cheaper fare feature, autoplay video ads coming to Facebook Messenger
Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper…
The recipe for success in channel marketing
It’s not enough for vendors to provide the ingredients for success to their channel partners. You have…
Amazon helping Canadian partners and customers utilize machine learning
Amazon is one of the most innovative companies in the tech sector right now, testing out ideas…
ESET launches free marketing tool for North American channel partners
With majority of Canadian channel partners falling under the small-to-medium-sized business (SMB) umbrella, it can be difficult…
Hashtag Trending – Potential for the biggest tech acquisition in history, Samsung takes shots at Apple
Broadcom’s offer to buy chipmaker Qualcomm would nearly double the record for biggest tech acquisition, Samsung is taking shots at Apple fans in its new ad, and you really shouldn’t drop your iPhone X. From Google Trends – If the Broadcom deal to buy fellow chipmaker Qualcomm goes through, it would make it the biggest…
Tech Data has a brand new identity
Tech Data was founded by Steve Raymund 43 years ago in Clearwater, Fla. In that time, not…
Samsung steps up its channel program
Samsung Electronics has increased its investment in the channel with new solution provider training and demand generation…
Cold calling is dead! Here are six things you should do instead
It’s the worst question in sales and marketing today: How do I get better at cold calling? Spoiler alert:…
CA launches new global channel marketing effort
Have you heard of the modern software factory? Well, CA Technologies’s new global marketing campaign is intended…
5 reasons why email marketing is not dead
Contrary to popular believe email marketing is not dead. However, you need to know how to do…
Best practices for creating a winning online marketing strategy
There is no such thing as set it and forget it; when it comes to marketing your…
Avaya revamps marketing unit and offers incentives for case studies
San Diego, CA – Channel programs come and go but it’s rare that a company revamps its marketing…
How to generate demand for your brand
I am a firm believer in LinkedIn as a marketing tool. Recently, however, LinkedIn has added a…
Dell to change its go-to-market strategy along geographic lines
AUSTIN, TEX. – Some times Dell account reps had to drive more than 150 miles to see…
IBM and Facebook announce social marketing partnership
Facebook and IBM Commerce today announced a new partnership to offer tailored social marketing. Under the agreement,…